Become a Mortgage Coach

Become a SELFi Mortgage Coach

The Mortgage Coaches at SELFi are attorneys, tech workers, real estate agents, and more.  Customers deeply value their honesty and educational approach. Join SELFi to help homeowners avoid overpaying!

Learn from the Best

Joseph Flannery, CEO of SELFi, was named the #19 Mortgage Broker in the Country per the 2021 Scotsman Guide. He works with every SELFi coach to help set them up for success, learn, and grow.

Joseph Flannery

Rated 5 out of 5
5 out of 5 stars (based on 177 reviews)

10 yrs experience | Licensed in AL, AZ, CA, CO, DE, FL, GA, IA, MI, MN, OR, PA, SC, TX, VA | NMLS ID# 791180

Joseph founded SELFi to offer the absolute lowest interest rates to consumers. He had worked for mortgage lenders that charged higher than market rates (most do) and it didn’t feel good or right. He felt the best way he could make a difference was to help consumers pay as little interest as possible. So he left his senior position at a bank and set out to create SELFi. And consumers have responded with overwhelmingly enthuiastic appreciation ever since!

Rocket Mortgage Top 20 Broker

SELFi was #17 of 10,000+ mortgage brokers with Rocket Mortgage in 2020

SELFi is a member of the Rocket Mortgage Inner Circle which leads to Free Lock Extensions and waiving EPOs.

More Benefits of being a SELFi Mortgage Coach

Sample mortgage coach website

Your own website, powered by AccuRate, our proprietary rate table. Click here for an example

Custom built Point of Sale application

Exclusive Leads. receives over $1B in rate searches a month.

EPO waivers with select lenders

Licensed in 20 states (and growing) and multiple opportunities to earn compensation.

This can be a part-time side hustle or full-time passion. 

What do our Mortgage Coach have to say?


“Being a mortgage coach with SELFi is a breath of fresh air. And honestly helping people find the lowest rates and saving tons is so rewarding.”

– Jake Lucas


“Working with SELFi has been amazing! Leveraging technology helps give an awesome experience to borrowers on top of amazing rates!”

– Patrick Dolan


“At SELFi I’m able to offer people a better mortgage product that I know will improve someone’s financial position. It’s a fulfilling feeling to be able to offer this gift.”

– Joe Starkey

Join SELFi as a world-changing Mortgage Coach, and truly help customers save more and reach financial independence.