Read SELFi reviews from our incredibly happy customers

The secret to making our customers happy is very simple – offer them the lowest rates to save the most money … and be kind, supportive and diligent every step of the way.

Customer Reviews

Rated 5 out of 5
5 out of 5 stars (based on 348 reviews)
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Rocket Mortgage Top 20 Broker

SELFi was #17 of 10,000+ mortgage brokers with Rocket Mortgage in 2020.

Rated 5 out of 5
March 21, 2020

Joseph did a great job assisting in this process. He is a professional, knowledgeable and a joy to work with. He is straight forward and guides you through the refinance process and saves you money on closing costs. I had contacted the same lender and the closing costs were considerably higher but Joseph managed to negotiate lower closing costs

by asking for some to be eliminated. He goes to bat for you.

He makes this process as painless as possible. I Highly recommend his services.

Thanks again Joseph, you are the best!

Irvine, CA

Irvine, CA
Rated 5 out of 5
March 21, 2020

I had refinanced just a few months earlier before I was put in touch with Ben. Initially I was a bit skeptical that he could get the new loan at the promised rate for “no costs”. However, as the disclosures started coming in it became apparent that that’s exactly what was happening. The process, almost entirely electronic, was completely painless, and from initial loan application to the signing of loan docs took barely two weeks. As someone who has refinanced many times over the years, I was thoroughly impressed with Ben’s professionalism and the product he delivered as promised!

Rated 5 out of 5
March 13, 2020

I came across SELFi by chance searching for rates when refinancing. Joseph made everything much easier than traditional lenders and got us a rate better than the one we were trying to match! And we were actually done with our refi before other lenders even got back to us on matching rates. Joseph was super responsive and transparent throughout the whole process, and offered sound advice. Everything was seamless via email, online tools, and phone when I chose. Definitely will come back next time. Highly recommended!!

Rated 5 out of 5
March 10, 2020

Found SELFi from searching the internet. The process was WAY EASIER than i have ever experienced in the past. Everything was done online, everything electronically, and everything was FAST and EASY. The only thing not online was the notary which comes to your home and uses an Ipad to sign everything.

Randy Tanaka
Rated 5 out of 5
March 10, 2020

Lowest rates we can find – by a LOT! Beat all other mortgage providers even Costco vendors! Found SELFi accidentally when searching for refinance quotes. Joseph helped us and answered all the questions and concerns. Quick, efficient, and professional. Best experience we could have imagined. Definitely Highly Highly recommended 🙂

Rated 5 out of 5
March 4, 2020

Fantastic experience. No other mortgage broker was able to come close to the offer I received from SELFi. The initial estimate was spot on in the end.

Rated 5 out of 5
March 3, 2020

Selfi gave me the best total package, hands down. Joseph was responsive, easy to work with, and transparent throughout the process. I would recommend Selfi to anyone interested in refinancing.

Rated 5 out of 5
March 1, 2020

I have financed/refinanced a home 5 times over my life. The experience with Joseph and Selfi was by far the fastest and easiest… i am shocked! We closed our new mortgage about 20 days after reaching out to Joseph via yelp.

After reading great reviews, i contacted him via yelp. We sent a few notes back and forth that afternoon, and on my way home from work we had a conference call. By that evening, he had sent me the loan details and application. 24 hours later we had approval from quicken loans. The appraiser came 2 days later, and we never slowed down from there. So easy, great person to work with and extremely responsive. Highly recommend!

Rated 5 out of 5
February 19, 2020

I came across Joseph and SELFi while researching another discount mortgage broker.

I have always gone the traditional route when buying or refinancing and was a little exhausted by the process. I was intrigued by SELFi’s claim that they could beat most any rate as I thought the company I was looking at was making a really good offer and had great reviews themselves. Not only did Joseph beat the rate, but he did it with negative points, giving me a free refi and getting a little cash back.

The process was quick and painless. I had many questions, this being my first internet mortgage experience. Joseph answered them quickly and professionally. In just a few short weeks I was sitting with a closing agent in the comfort of my own home. I lowered my rate by .5125 points on a loan I had just closed on a few months prior.

I would have no problem referring Joseph and SELFi to my closest friends and family!

Scott Real
Rated 5 out of 5
February 15, 2020

So, where do I begin…we have used Joseph & his services on numerous occasions & he doesn’t disappoint! Every single time he has been professional, knowledgeable & his responsiveness is top notch. Everyone is busy right? Joseph respected our time and worked hard for us to get the deal done in a timely manner & also ensured we got the best deal. Most correspondence was handled online & via email, however, he was available to talk via phone upon our request. Thank you Joseph for always taking care of us.

Rated 5 out of 5
February 12, 2020

My husband and I were looking to refinance and take some equity from our home. I wanted to get a great rate and minimize the number of calls from multiple lenders. I stumbled across SELFi online and loved the website, rates, and ease of use. We initiated the loan, Joseph immediately responded and worked with us through the process. He kept in constant contact with us, responded quickly (even on weekends) and made the process painless. It was fast, and with everything handled digitally extremely easy for our busy family. Thanks Joseph and SELFi for being a great partner and helping expedite our REFI so quickly.

Rated 5 out of 5
February 9, 2020

Just finalized my refinance with Joseph at SELFi. He helped me determine the best scenario for me with what I wanted to accomplish. I had tried to Refi directly with Quicken and they denied me. When Joseph contacted me he was confident he could help me. At first I was doubtful, but Joseph was very committed to delivering what he promised and even exceeded expectations. The process was all done online and via email and was so seamless I still can’t believe it’s completed. I will definitely use Joseph and SELFi again and would highly recommend him and SELFi to anyone.

Rated 5 out of 5
February 7, 2020

SELFi was recommended to me by a friend ant work and now I am recommending them to my friends. Joseph delivered on all fronts: great communication, great interest rate, and great price. Very pleased!

Rated 5 out of 5
January 31, 2020

I was very impressed with the manner in which Joseph handled my refinance. He was prompt and efficient in getting me a refinance in a short period of time with a rate that was far better than I could have imagined. Thank you SELFI!

Lucia Gomez
Rated 5 out of 5
January 30, 2020

Joseph has been amazing through the whole process! I contacted him the first time on a Saturday afternoon. He replied right away and my loan was through underwriting by Monday! He was super responsive with everything and his rates cannot be beaten! Highly recommended!

Jordan Wise
Rated 5 out of 5
January 26, 2020

I don’t typically give reviews, but felt compelled here. Wow! Joseph is amazing. I spent weeks searching for rates and had a friend “in the business” help me get a rate. Not only did Selfi blow them out of the water with its rates, but Joseph was an absolute pleasure to work with. Very responsive, extremely helpful advice throughout the process, and, for those who prefer to work by email instead of phone, he did all the work without a single phone call! I wish I could give 10 stars! I’ve already referred him to some friends and family. Thanks again for all your help!

Rated 5 out of 5
December 29, 2019

We had a great experience refinancing with SELFi! From the beginning, I love the transparency of being able to get a decent interest rate quote directly on the SELFi website. And, no one else we talked to was able to beat SELFi’s rates. Joseph was very knowledgeable, responsive and attentive to detail through the whole process. We felt well taken care of with SELFi, and are very satisfied with the whole process.

Rated 5 out of 5
December 28, 2019

A coworker referred me to Joseph at SELFi. I was amazed at how easy and fast the process was. Joseph was always there to answer any questions that I had. He was also able to get me a great rate. Much lower than my bank was offering me! Thanks Joseph!!

Rated 5 out of 5
December 14, 2019

I work for myself so don’t have W-2’s to *legitimize* my finances. I looked around for almost 3 years before I was able to find someone who was NOT a hard money or *portfolio* lender wiling to give me a loan.

I was used to being quoted 5.8-7% interest, so when Joseph came in with a rate in the 4’s, I frankly didn’t believe it.

Though he was VERY responsive and patient, my realtor and I still couldn’t believe that he could get rates FROM Quicken, UNDER what Quicken quoted me directly, so we were wary of the whole process until it came through.

Seriously. I don’t know if anyone knows what it’s like to HAVE money, but to not be able to SUBSTANTIATE the money, and though doing so required a lot of paperwork, it all went as smoothly as anyone could’ve hoped.

Because my house purchase was *unique*, the close had to happen quickly, and we contacted him FIFTEEN business days before we needed to close, AND over the holidays (Nov19-Dec-12) and he made it happen with a day to spare and we closed EARLIER than our agreed upon date.

Now I wouldn’t recommend going to him last minute like I did, because I’m sure I was a NIGHTMARE client (SO much paperwork, SO MUCH back and forth to legitimize my finances), so if you’re just a *regular* person in search of a loan, you’ve found your Unicorn in SELFi!

Thanks Joseph!!

Rated 5 out of 5
December 7, 2019

My wife and I have used SELFi for our mortgage needs on two separate occasions. Both times we were in very different financial situations. Joseph creatively discussed our options and came up with specific solutions to meet our needs. Joseph made a typically stressful situation relatively easy. We can’t wait to do business with Joseph again.

David Kukesh
Rated 5 out of 5
December 2, 2019

Joseph’s services came highly recommended by a coworker. He did not disappoint. The whole process was seamless, clearly stated and all our questions and concerns were answered very fast.

We got a great rate on a 15 year, fixed mortgage. We will recommend his services to friends and family.

Rated 5 out of 5
November 10, 2019

My wife and I were looking to reduce our interest rate and lower our monthly payments on our Mortgage. Once we decided to go ahead and refinance, Joe kept us up to date on the daily fluctuations of the rates and made understanding the process simple. He answered all of our questions in a timely manner and spoke with us on the phone many times throughout the process when we requested it. We ended up lowering our monthly payment by $400 a month.

Thanks Joe & SELFi!

Brad & Stacy
Rated 5 out of 5
October 31, 2019

We just completed a refinance and highly recommend working with Joseph. He got us a great rate, saving us a significant amount of money every month.Every step of the process was very easy and Joseph was always available to answer questions.

Stephanie C.
Rated 5 out of 5
October 24, 2019

The rates through SELFi were much lower that we could get anywhere else. It was a very seamless process from beginning to end. All steps were clearly laid out for us and, on our end, really took very little effort to refinance. All questions were quickly answered and we felt supported every step of the way.

Tracy Weis
Rated 5 out of 5
October 22, 2019

It was super easy working with Joseph. He kept me in the loop during the whole process and we spent some time before I applied on the phone to answer a few questions. The refinance process itself was simple from begin to end. I was very happy with our rate and received a credit to help with property taxes that I know are about to go up. The rate itself was around .5% cheaper than others I shopped for. The day of the close was also easy as the notary actually came to our house and that only took around 25 minutes. I definitely recommend SELFi and Joseph for your refinance and loan needs.

Craig O
Rated 5 out of 5
October 14, 2019

I’ve shopped around and this is the BEST rate for my loan(30 yr fixed rate non jumbo loan). Better Mortgage was unable to match the offer.

Joseph is super responsive and very patient. I would definitely recommend all my friends who want to refinance to use SELFi.

Rated 5 out of 5
September 11, 2019

I was not happy with the rate I quoted from my previous lender regarding my refinance, so I tried my luck searching other possibilities online. I chose SELFi rather than other online mortgage companies because SELFi was different from them- SELFi focusing on educating people rather than just promoting their products/better rates. I learnt how refinance works, how the business model is, how they made their rate competitive on the market and decided to give it a try. I have to say that’s the best financial choice I made in 2019 so far. With the help with Joseph, I closed my refinance smoothly within one month. Joseph was honest, patient, and very professional when answering my questions. I already recommend SELFi to my colleagues and friends in case they need help with refinance.

Wanjie Zhao
Rated 5 out of 5
September 7, 2019

As others have attested to, working with Joseph Flannery was awesome! I was looking to refinance, and Joseph provided me with many options, explaining all of the factors to consider when choosing to either 1) pay points for lower interest rates, or 2) cover closing costs, with a lender credit, for higher interest rates. We played scenarios to the end many times, and Joseph was very patient when I had many questions, including some I asked two, three, or four times to make sure I understood his response and the different financial implications of potential decisions. Most importantly, working with Joseph resulted in getting the best interest rate for the best price — by far! I ended up closing with Quicken. While working with SELFi, Quicken reached out offering to refinance directly (without SELFi/Joseph as the broker). Here’s the kicker – the rate I was offered through SELFi was much lower than that the rate Quicken offered directly (I believe it was .5% lower). And I payed less up front! In other words, I was able to receive a lender credit to cover some of my closing costs, and still received a lower interest rate that Quicken was offering me directly, and their direct offer did not include a lender credit. Working with SELFi was truly the best home buying/refi experience I have had, and I highly recommend working with SELFI and Joseph if you are looking to purchase or refinance!

Ardavan Davaran
Rated 5 out of 5
September 3, 2019

I came across the SELFi site, and when I saw the advertised rates, I thought they we’re to good to be true. After some checking, it was in fact the real deal. I just completed a refi in May, and made one payment on that loan since refi’ing again with SELFi. Let me say, this was by far the easiest, most streamlined, fasted refi I have ever done. Joe is amazing, and the companies he’s doing business with are just as efficient!

Rob H
Rated 5 out of 5
August 29, 2019

I was referred to selfi and had the best experience I have ever had refinancing a mortgage. I recommend selfi to anyone looking for a straight forward process with great service.

Scott Wagner
Rated 5 out of 5
August 24, 2019

I accidentally stumbled onto Selfi after speaking to about 15 other lenders. Bored one evening, I was researching other online options– our of sheer curiousity. Their story was incredible, so I figured I would begin the process. I completed an application through the website and my purchase was complex. Joe followed up with me directly, I laid out my entire situation with him, and he walked me through the entire process.

To be clear, I worked with Selfi as a first time home buyer. So I needed a level of comfort and knowledge to proceed. Selfi is without question, the best loan provider on the planet. (after I spoke to 15 other lenders).

Their service is excellent, their knowledge is top quality and I was extremely comfortable with the entire process. I worked with Joe directly, and he has been everything you would dream of. Thank you Joe for your help in support with our complex first-time home purchase.

Matt B.
Rated 5 out of 5
August 22, 2019

I was shopping for the best deal for my refinance with few leading lenders including Chase,, BlueBrick, etc. But SELFi gave me the best rate, lowest PMI and the best service. The process was very easy and they required minimal number of documents. All my communications were done through emails. I had to deal with only Joseph throughout the process. He was very informative and helped me to understand finer points in refinancing. The numbers provided in the initial loan estimate was never raised as in many other lenders, in fact it came down after the appraisal. I feel this one of the most transparent services in the market. Overall the process was extremely smooth. I am extremely satisfied with SELFi and would recommend this to anyone.

Prasanna W
Rated 5 out of 5
July 18, 2019

I always say that buying a house is one of the most stressful things you can do in your life, not only because it is a huge life choice and change, but also because nobody in the process cares about the deal as much as you do. For the agents, brokers, banks, and title companies, they do this every single day and it’s easy for a buyer to feel like another sheet of paper in the stack.

I had this exact experience with SoFI and Better Mortgage who both “pre-approved” me, assured me I should go and place offers on properties, and then when my offer was accepted were both completely unreachable. After days of phone calls, I was later assured separately and by both lenders that I would never qualify for a mortgage due to my self-employment.

After almost giving up on the whole process, I found SELFi on Yelp and reached out to Joseph. He had an underwritten pre-approval for me within a couple days and got the deal done when nobody else could. In addition, he was super responsive, easy to get in touch with, and easy to work with. I cannot more clearly state my confidence in SELFi and enthusiasm to recommend them to anyone.

Rated 5 out of 5
July 9, 2019

Joseph did an excellent job on my refinance. The rate he got me was outstanding! In addition, Joseph is highly responsive and walked me through the whole process seamlessly. I’ve used other brokers in the past and Joseph is head and shoulders above them all. I would highly recommend Joseph and SELFi. Thanks again!


Katherine Pratt
Rated 5 out of 5
June 29, 2019

Two weeks ago I closed escrow and it was Joseph’s hard work that made it possible. Got me good rates give me credit on closing cost so I only had to come up with a 5% down payment. I do regret one thing, not working with him on my purchase my other properties. Highly recommended he knows his stuff and he’s very organized. Definitely will be working together soon.

Dereje alemu
Rated 5 out of 5
June 29, 2019

I highly recommend SELFi to everyone. I had an excellent experience with Joseph Flannery. Joseph is an expert in mortgage refinancing/loans. He was able to find a solution for me when other lenders were not. He was able to meet my tight deadlines on both my mortgages. He has been very responsive and kept me informed through out.

Sunita Singh
Rated 5 out of 5
June 20, 2019

Besides been a humble person, Joseph Flannery is very knowledgeable on his mortgage products. He makes sure his clients have a peace of mind during the process.

•Everything goes smoothly.

•Always keeping you informed in advance of the process.

•Very reliable.

I highly recommend anyone to work with Joseph. I look forward to our next transaction.

– Ignacio Casillas (Realtor).

Ignacio Casillas
Rated 5 out of 5
June 10, 2019

Working with Joseph on our refi was a lifesaver. Not only is he very responsive and knowledgeable, but he worked hard to get us our refi. We started out with an FHA refi, but were able to get a conventional in the end. If not for his patience and knowledge- I probably would have given up early on in the process.

I never thought that this would be a painless process, but Joseph made it pretty close to pain free. If I need to use a broker in the future, it will definitely be SelFi.

thanks for all your hard work!

juliet markeson
Rated 5 out of 5
May 21, 2019

I worked with Erica on my recent refinance. I contacted a lot of people, and got numerous estimates. Erica always came out with the best rates. More than just giving me the best rates, Erica really made me feel like she cared that I was making the right decisions for my goals. She listened and provided guidance. She taught me a lot about real estate during this process, and opened my eyes to some options that I had never realized were possible. She was always quick to respond, and I’m so grateful I found her and Selfi.

Should I or anyone I know need real estate advice or financial assistance I will definitely be reaching out to Erica and Selfi. Thank you Erica!

Amy D.
Rated 5 out of 5
May 15, 2019

Joseph was wonderful in helping us with our refi! It was very easy to apply online and refi was quick. We closed in a few weeks! I will definitely recommend him to my friends!

Rated 5 out of 5
May 14, 2019

Joseph helped me buy my first home! Other lenders told me no, but he was able to find a way.

Bethel A.
Rated 5 out of 5
May 1, 2019

I enjoyed working with Joseph on the purchase of my property. It was a difficult transaction made much easier by his persistence, excellent communication, and an amazing interest-rate. I have already recommended him to other friends and family and can’t wait to use him again in the future.

Nathan A.
Rated 5 out of 5
April 16, 2019

Joseph was phenomenal through the entire process. The little things, such responding almost immediately to confirm a receipt of a document, added up to a wonderful experience. This entire refinance process is foreign to me. On top of that, this was a complex situation (multiple homeowners of a home that was held by third parties in a trust), so I put the process off for a long time. However, Joseph stepped in and was a superstar.

He watered it down to plain English and made it very easy for me to understand. I cannot praise Joseph enough for his patience, attention to detail, and going the extra mile to get my deal done. It is my utmost pleasure to recommend Joseph to help you in all of your financing and refinancing needs. I will definitely be using SELFi again.

Hao Nguyen
Rated 5 out of 5
April 16, 2019

SELFi enabled me to purchase in San Francisco with only 5% down… I didn’t even know that was possible! My loan application was with Quicken Loans and the process was very straight-forward. The loan took around 18 days to close. Joseph got me a lender credit to cover all closing costs, including property taxes and insurance so my out-of-pocket was only my down payment. I’m now telling everyone you can purchase in San Francisco with only 5% down.

Miriam A.
Rated 5 out of 5
March 27, 2019

Joseph helped my Buyer clients with a really difficult REO. He shopped for the lowest rate possible, and when complications came up, and the loan was declined, he helped shop two other lenders. He was with them every step of the way, and made sure the loan closed on time. My clients are so happy with their new home! I’ve already recommended him to all my other prospective buyers, and my previous buyers who are looking to refi. I can’t wait to work with him again.

Jean Aldinger
Rated 5 out of 5
March 27, 2019

After a terrible experience with my original lender AND my first refinance, I was pleased to work with Joseph. He was very patient with my questions and kept me informed throughout the refinance process. The transaction was smooth and timely. I will definitely be coming back to him for future mortgage needs and I highly recommend him.

Rated 5 out of 5
March 26, 2019

I had a great experience working with Joseph. I was faced with a situation that I wasn’t sure how to handle. Joseph discussed my different options with me before I even had an application in process. He was quick to answer my questions and respond to my emails. Once I began the process, it closed very quickly. I will be contacting Joseph for all my future mortgage needs.

carol ortega
Rated 5 out of 5
March 18, 2019

We’ve worked with a few different mortgage companies and brokers over the years, and Joe was hands down the best. Not only was he thoughtful, kind, responsive in keeping our refi process on track and answering our many questions, but he delivered on SELFi’s stated promise of saving us money with lower rates … saving $4,000 at closing and in the range of $50,000 over the life of our loan with our reduced monthly mortgage bill. He’s a breath of fresh air – a financial professional with his heart (not greed) in the right place to help the average person pay less. I’ve already started recommending SELFi and Joe to friends, family, and co-workers looking to refi or buy a home. Thanks Joe!

Jack M.

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