In 2018, I started SELFi because I believed that banks, lenders, and brokers charged too much on mortgage refinances and saw an opportunity to help homeowners save more on their refinance.

Over the last 2 years, we have been able to help over 1,000 homeowners with their mortgage refinance.

Despite focusing on refinances, we continued to receive requests from applicants seeking to purchase homes.

We would often suggest finding a local mortgage broker as we were not in position to help… until now.

Today, I am excited to announce that we are luanching our Broker-Match program for home purchase applicants.

What is Broker-Match? 

Broker match connects you with a premier mortgage broker. These are the mortgage professionals you should be working with but likely are not.

Our broker partners are former top producers at big banks like Wells Fargo and Bank of America, as well as large lenders like Quicken Loans and loanDepot.

We then enable you to compare wholesale rates that these brokers can obtain for you and match you with a premier broker.

Not all brokers are equal, that’s where we come in 

Working with a mortgage broker can lead to the best possible mortgage experience. Brokers have access to lower rates than large lenders, more loan programs, and are usually more experienced. The reality is, not all mortgage brokers are equal, in both their lender-paid compensation and loan program knowledge.

That’s where we help.

SELFi has done the heavy lifting for you by vetting each mortgage broker we recommend. To join our Broker-Match program, mortgage brokers must be:

  • Experienced. Having closed at least 100 loans and 5 years of experience.
  • Earn a lower broker compensation. Earn a broker compensation at least 75 basis points lower than the maximum allowable. By choosing to earn less, the mortgage broker enables you to save more.
  • Be approved with top lenders. Be set-up with at least 5 top wholesale lenders, giving you options and more opportunity to qualify. Wholesale lenders like United Wholesale Mortgage and Quicken Loans Mortgage Services are delivering incredible platforms for mortgage brokers to operate. This ensures you’re not working with a broker that is submitting loans to an unknown lender because their friends and family may work there.

Our Broker-Match is free to use and you are under no obligation to remain with your matched broker. SELFi is compensated by the broker for advertising services.

You’re free to shop around and I encourage you to do so. Our perspective is that we know brokers can help you get the best terms and close faster so we’re making it easier to find the good ones.

Education is in our DNA

I started SELFi with the vision of creating a company that I would want to refinance with if I were refinancing my own mortgage.

I declared that the more educated the consumer, the more likely it is that we win their business. So SELFi is an education company, just as much as a financial technology company.

Today, we are applying that same mind-set to home purchase transactions.

The reality is, a good mortgage broker can deliver the best mortgage experience, while often being local to your community.

So over the next weeks, months, and years, we are going to be educating consumers about the benefits of working with a mortgage broker when buying a home.

We look forward to helping you find the best mortgage broker and are honored to walk with you on your home ownership journey.


7 Steps to SELFi

SELFi is launching it’s Broker-Match program to better serve home purchase applicants. 

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