The Do-It-Yourself Mortgage Broker
Compare. Apply. Save. All online without sales calls. Save more and do it yourself. That’s SELFi®.
Expert support available when needed.
Our members continue to be amazed …
Refi or purchase a home with SELFi
DIY Refi®
Incredibly low interest rates
Efficient online application
Quick, 5-star SELFi service
Home Purchase
Low wholesale interest rates
Guided by our Mortgage Coaches
Transparent process
We’re not a bank or a traditional broker, we’re a modern mortgage marketplace.
SELFi receives wholesale mortgage rates from lenders such as Rocket Mortgage, which are lower than working directly with the bank or lender.
 |
Comparison Websites |
Online Lenders |
Big Banks |
|
|---|---|---|---|---|
| Wholesale mortgage rates from Trusted Lenders |  |
Rarely | ||
| Customized mortgage rate quotes not requiring a phone # | |
Rarely | Sometimes | |
| No phone calls from numerous pushy sales people | |
Sometimes |  |
|
| Mortgage Coaches not sales agents | |
|||
| Speciality Financing Solutions | |
|
|
|---|---|
| Wholesale Interest Rates from Trusted Lenders | |
| Customized mortgage rate quotes not requiring a phone # | |
| No phone calls from multiple pushy sales people | |
| Mortgage Coaches not sales agents | |
| Speciality Finance Solutions | |
| Comparison Websites | |
|---|---|
| Wholesale Mortgage Rates | Rarely |
| Customized Rates without a phone number | Sometimes |
| Expert mortgage brokers for special circumstances | Rarely |
|
Online Lenders |
|
|---|---|
| Customized mortgage rate quotes without providing a phone number | Rarely |
| No phone calls from multiple pushy sales people | |
| Refinance Mortgage Coaches | |
| Specialty financing solutions | |
|
Big Banks |
|
|---|---|
| Refinance Mortgage Coaches | |
| Customized online mortgage quotes without providing a phone number | Sometimes |
| No phone calls from multiple pushy sales people | |
Why SELFi?
1. Lower Interest Rates
How? It’s the combination of two things: 1) we receive wholesale interest rates which are not available working directly with lenders; 2) we empower you to shop and apply online enabling us to operate at lower margins and pass the savings back.
2. Incredible Service
As a Top 20 Broker in U.S., SELFi receives expedited underwriting support. 70% of our loans close in 15 days or less, fastest in the industry. We strive to educate, not sell. We do that with a mix of online tools and your licensed SELFi Mortgage Coach.
3. Radical Transparency
Unlike other mortgage sites, you don’t get a million phone calls from aggressive sales agents. Instead, our site provide rate details and loan costs upfront, and our Mortgage Coaches break it all down for you.
SELFi was #17 of 10,000+ mortgage brokers with Rocket Mortgage in 2020
What do our customers think of us?
We are driven by our mission and our borrowers know this firsthand – to help you pay the least amount possible for your mortgage, fully understand the process, and reach financial freedom sooner.
“I will admit I was skeptical at first. I remember asking “what was the catch?” No catch. Everything was truthful. I would honestly recommend using SELFi.”
- Lisa K., FL
“Refinancing through SELFi is the best financial choice I've made in 2019. ”
- Wanjie Z., CA
“I shopped for the best deal on my refinance with Chase, Better.com, BlueBrick and it was through SELFi that got me the best rate and lowest PMI."
- Prassana W., CA
Born from Experience
We started SELFi after being disappointed by other mortgage sites. Non-stop calls, aggressive sales tactics, bait and switched on rates. There had to be better way! We believe its putting YOU in control.
We’re serious about security and use bank standards to ensure your personal information is securely stored.
Our mission is to help you achieve financial freedom sooner.
Whether it’s saving you money by paying less interest, finding a solution when banks cannot, or helping you purchase your dream home, we are here to help.
Ready to find your lowest rate?
