Helping American homeowners pay less mortgage interest.
Empowering you to save. That’s SELFi®.

Choose below to get started:
DIY Refi
- Lower interest rates
- Online application
- Quick service
Second Look
- More lenient guidelines than banks
- Real solutions for bad credit
- Honest, independent advice
Purchase
- Lower interest rates
- Expert, independent mortgage advice
- Underwritten pre-approval
We’re not a bank or a traditional broker, we’re a modern mortgage marketplace.
Why pay a big commission when all you want to do is refinance? You may not realize it, but you pay that commission indirectly through the interest rate. By replacing expensive loan officers with intuitive technology SELFi can pass the savings back to you. SELFi is not for everyone, it’s only for homeowners seeking to save the most money on their refinance and are willing to apply online.
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Online Lenders |
Traditional Brokers |
Large banks |
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Experienced mortgage advisers | ![]() |
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Customized quotes online | ![]() |
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Sometimes | |
Local processors | ![]() |
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Fast turn-times | ![]() |
Sometimes | ![]() |
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Specialty financing solutions | ![]() |
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Below-market interest rates | ![]() |
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Experienced mortgage advisers | ![]() |
Customized quotes online | ![]() |
Local processors | ![]() |
Fast turn-times | ![]() |
Specialty financing solutions | ![]() |
Low rates | ![]() |
Online Lenders | |
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Customized quotes online | ![]() |
Fast turn-times | Sometimes |
Low rates on refinances | ![]() |
Traditional Brokers |
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Experienced mortgage advisers | ![]() |
Local processors | ![]() |
Fast turn-times | ![]() |
Specialty financing solutions | ![]() |
Large Banks |
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Experienced mortgage advisers | ![]() |
Customized quotes online | Sometimes |
Local processors | ![]() |
Why SELFi?

1. Lower Interest Rates

2. More Loan Programs
With a marketplace of 30 lenders, SELFi has access to over 1,000 programs. Not every loan fits conforming bank guidelines. So whether it’s buying with less of a down payment, qualifying with a lower credit score, or any other reason, bring us your challenges. We relish in finding solutions when banks cannot.

3. Better Advice (when you want it)
What our customers have to say
Born from Experience
We started SELFi after being disappointed by other mortgage sites. Non-stop calls, aggressive sales tactics, bait and switched on rates. There had to be better way! We believe it’s putting YOU in control.
We’re serious about security and use industry standards to ensure your personal information is securely stored. We do not sell your information.
SELFi is a licensed corporation by NMLS.
Our NMLS ID # is 1724835.




Our mission is to help you achieve financial freedom sooner.
Whether it’s saving you money by paying less interest, finding a solution when banks cannot, or helping you purchase your dream home, we are here to help.
Ready to find your lowest rate?
