Accelerate your Path to Financial Independence
Whether you are looking to refinance your existing mortgage, or purchase a new home, we are empowering you with incredibly low rates, great service, and tools to reach financial independence sooner. That’s SELFi®.
Our borrowers continue to be amazed …
Choose your mortgage loan path
DIY Refi
Incredibly low interest rates
Efficient online application
Quick, 5-star SELFi service
Home Purchase
Low wholesale interest rates
Matched with trusted broker partner
Transparent process
We’re not a bank or a traditional broker, we’re a modern mortgage marketplace.
Why pay a big commission when all you want to do is refinance? You may not realize it, but you pay that commission indirectly through the interest rate. By replacing expensive loan officers with intuitive technology SELFi can pass the savings back to you. SELFi is not for everyone, it’s only for homeowners seeking to save the most money on their refinance and are willing to apply online.
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Online Lenders |
Traditional Brokers |
Large banks |
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| Experienced mortgage advisers |  |
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| Customized quotes online | |
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Sometimes | |
| Local processors | |
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| Fast turn-times | |
Sometimes | |
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| Specialty financing solutions | |
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| Below-market interest rates | |
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|---|---|
| Experienced mortgage advisers | |
| Customized quotes online | |
| Local processors | |
| Fast turn-times | |
| Specialty financing solutions | |
| Low rates | |
| Online Lenders | |
|---|---|
| Customized quotes online | |
| Fast turn-times | Sometimes |
| Low rates on refinances | |
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Traditional Brokers |
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|---|---|
| Experienced mortgage advisers | |
| Local processors | |
| Fast turn-times | |
| Specialty financing solutions | |
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Large Banks |
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|---|---|
| Experienced mortgage advisers | |
| Customized quotes online | Sometimes |
| Local processors | |
Why SELFi?
1. Lower Interest Rates
Our marketplace of lenders compete for your loan with real interest rates, in real time. No more bait and switch. The result is lower interest rates on all loan types. Our rate page enables you to check customized interest rates without a single phone call.
2. Incredible Service
No doubt our #1 goal is to save borrowers money. And we do that with a mix of convenient online tools and quality 1-on-1 time with a licensed SELFi Mortgage Coach to guide you to a loan that fits your unique refinance or home buying needs.
3. Radical Transparency
We NEVER sell your data. So unlike other mortgage sites, you don’t get a million phone calls from aggressive sales agents (that never end). Instead, our site provide rate details and loan costs upfront, and our coaches break it all down for you step-by-step.
What do our customers think of us?
We are driven by our mission and our borrowers know this firsthand – to help you pay the least amount possible for your mortgage, fully understand the process, and reach financial freedom sooner.
“I will admit I was skeptical at first. I remember asking “what was the catch?” No catch. Everything was truthful. I would honestly recommend using SELFi.”
- Lisa K., FL
“Refinancing through SELFi is the best financial choice I've made in 2019. ”
- Wanjie Z., CA
“I shopped for the best deal on my refinance with Chase, Better.com, BlueBrick and it was through SELFi that got me the best rate and lowest PMI."
- Prassana W., CA
Born from Experience
We started SELFi after being disappointed by other mortgage sites. Non-stop calls, aggressive sales tactics, bait and switched on rates. There had to be better way! Instead, we believe in putting YOU in control.
We’re serious about security and use industry standards to ensure your personal information is securely stored. We do not sell your information.
SELFi is a licensed corporation by NMLS.
Our NMLS ID # is 1724835.
Our mission is to help you achieve financial freedom sooner.
Whether it’s saving you money by paying less interest, finding a solution when banks cannot, or helping you purchase your dream home, we are here to help.
Ready to find your lowest rate?
