Financial freedom through
SELFi is a mortgage marketplace that delivers solutions that match your goals. Lower interest rates. More loan programs. Better advice.
Our core values
SELFi was #17 of 10,000+ mortgage brokers with Rocket Mortgage in 2020
“SELFi started with a simple idea: to offer the absolute lowest interest rates. That’s it.”
Founder & Chief Executive Officer
Joseph started SELFi to help consumers save money and achieve financial freedom sooner. Prior to starting SELFi, Joseph was a top producing mortgage adviser, recognized by Scotsman Guide magazine in 2017 and 2016. Joseph received his BA from University of California, San Diego and his JD/MBA from Santa Clara University. He is a member of the State Bar of CA. He cares deeply about the customer experience at SELFi and encourages feedback.
You can email him at Joseph.Flannery@SELFi.com.