I always tell people, the biggest competition for SELFi is consumer misunderstanding.

The more knowledgeable a customer is about mortage rates, the more likely SELFi will earn his or her business. So we are in the education business just as much as the mortgage business.

And here is one of the aspects of mortgages that so few consumers know about: wholesale interest rates.

Wholesale vs. Retail Rates

Mortgage lenders offer two sets of interest rates, wholesale and retail.

Wholesale interest rates are much lower interest rates offered to 3rd party originators like SELFi. Retail interest rates are higher interest rates offered directly to the consumer.

SELFi is a marketplace with over 30 lenders that compete for your business with actual wholesale interest rates, in real-time. One of our approved lenders is Quicken Loans.

Serious money is at stake

Let’s say you want a mortgage with Quicken Loans.

You can either work directly with Quicken Loans or you can go through SELFi to Quicken Loans.

If you apply through SELFi to Quicken Loans, your interest rate, on average, is going to be .500% less than working directly with Quicken Loans, at the same closing costs.

It’s the same mortgage, same company, same requirements. Significantly lower interest rate.

Don’t believe me? I encourage you to compare!

“Quicken Loans is great partner and I’m thrilled they are one of the 30 lenders that compete on our platform.”

Customer acquisition cost

You may be asking, why would I get such a lower interest rate through SELFi than working directly with Quicken Loans? It has to do with customer acquisition cost.

From Quicken Loans perspective, when they get a loan through SELFi, they spent $0 to acquire that customer. So they can afford to provide SELFi much lower interest rates. These are their wholesale rates.

Whereas, if you work directly with Quicken Loans, the interest rates are their retail rates, which factor in their enormous marketing budget. Rickie Fowler isn’t doing those commercials for free!

The smarter way to get a mortgage from Quicken Loans

Quicken Loans is great partner and I’m thrilled they are one of the 30 lenders that compete on our platform. They provide SELFi customers pre-approvals, fast service, and low interest rates.


Get a quote directly from Quicken Loans / Rocket Mortgage and get a quote from Quicken Loans through SELFi.

You’ll be amazed at how much you’ll be able to save.


7 Steps to SELFi

Let’s be honest, you’re probably not getting the best deal on your mortgage.

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