I always tell people, the biggest competition for SELFi is consumer misunderstanding.
The more knowledgeable a customer, the more likely SELFi will earn his or her business. So we are in the education business just as much as the mortgage business.
And here is one of the aspects of mortgages that so few consumers know about: wholesale interest rates.
Wholesale vs. Retail Rates
Mortgage lenders offer two sets of interest rates, wholesale and retail.
Wholesale interest rates are much lower interest rates offered to 3rd party originators like SELFi. Retail interest rates are higher interest rates offered directly to the consumer.
SELFi is a marketplace with over 30 lenders that compete for your business with actual wholesale interest rates, in real-time. One of our approved lenders is Quicken Loans.
Serious money is at stake
Let’s say you want a mortgage with Quicken Loans.
You can either work directly with Quicken Loans or you can go through SELFi to Quicken Loans.
If you apply through SELFi to Quicken Loans, your interest rate, on average, is going to be .625% less than working directly with Quicken Loans, at the same closing costs.
It’s the same mortgage, same company, same requirements. Significantly lower interest rate.
Don’t believe me? I encourage you to compare!
“Quicken Loans is great partner and I’m thrilled they are one of the 30 lenders that compete on our platform.”
Customer acquisition cost
You may be asking, why would I get such a lower interest rate through SELFi than working directly with Quicken Loans? It has to do with customer acquisition cost.
From Quicken Loans perspective, when they get a loan through SELFi, they spent $0 to acquire that customer. So they can afford to provide SELFi much lower interest rates. These are their wholesale rates.
Whereas, if you work directly with Quicken Loans, the interest rates are their retail rates, which factor in their enormous marketing budget. Rickie Fowler isn’t doing those commercials for free!
The smarter way to get a mortgage from Quicken Loans
Quicken Loans is great partner and I’m thrilled they are one of the 30 lenders that compete on our platform. They provide SELFi customers pre-approvals, fast service, and low interest rates.
Most importantly, and unlike so many other lenders, Quicken Loans does not sell the servicing of your loan after it closes. This can be source of tremendous frustration for homeowners.
After your loan closes, Quicken Loans has an award-winning customer service department with lot bells and whistles: a mobile app, bi-weekly payment option, and even recasting.
So I can understand why customers choose Quicken Loans/Rocket Mortgage. Just know that going through SELFi is going to get you a substantially lower interest with Quicken Loans. Again, I encourage you to compare!
You’ll be amazed at how much you’ll be able to save.